AI Employer Reputation

What does AI tell candidates about your company?

We asked ChatGPT, Perplexity, and Gemini “What's it like to work at [Company]?” for real UK employers. The results are alarming — and most companies have no idea.

78%

of salary estimates were wrong

85%+

of companies had no JSON-LD schema

3/5

AI models cited outdated reviews

30s

to run your free audit

1

We query AI models

We ask ChatGPT, Perplexity, and Gemini "What's it like to work at [Company]?"

2

We analyse responses

We check for accuracy, sentiment, hallucinations, missing data, and outdated information.

3

We show you the truth

Side-by-side comparison so you can see exactly what candidates are being told.

Real AI responses for real UK companies

These are actual responses from AI models when asked about these employers. No edits, no cherry-picking.

Revolut

revolut.com · Fintech · 8,000+

AI Score42/100
🟢ChatGPT
Mixed

Revolut is known for its fast-paced, high-pressure work environment. Employees often describe the culture as intense and demanding, with long hours expected. The company offers competitive salaries, particularly in engineering and product roles, though some employees report that compensation doesn't always match the workload. Benefits include stock options and the ability to work across global offices. Work-life balance is frequently cited as a concern, with many reviews mentioning burnout. However, employees praise the learning opportunities and the chance to work on cutting-edge fintech products. The company has grown rapidly, which creates both exciting opportunities and organisational chaos.

Issues found

No specific salary figures cited
Culture description may be outdated
No mention of UK-specific benefits

4 sources cited · Snapshot: 2026-02-12

🔵Perplexity
Mixed

Working at Revolut is frequently described as a demanding but rewarding experience. According to Glassdoor reviews (3.4/5 rating), employees highlight the steep learning curve and exposure to global fintech operations. However, Blind and Reddit discussions often paint a more critical picture, citing management issues and a 'move fast, break things' culture. Salary ranges from £45K-80K for mid-level roles and £100K+ for senior engineers. The company has faced criticism for high turnover rates. On the positive side, employees value the product innovation and international team diversity.

Issues found

Salary data may be outdated
Cites anonymous review platforms
Glassdoor rating not verified as current

6 sources cited · Snapshot: 2026-02-12

🟣Gemini
Mixed

Revolut offers a dynamic and fast-paced work environment typical of high-growth fintech companies. The culture is often described as intense, with high expectations and a focus on rapid execution. Work-life balance can be challenging, particularly during product launches. Compensation is generally competitive for the UK fintech market, with engineering salaries ranging from £50K to £120K depending on seniority. Stock options are available. Employee reviews highlight strong learning opportunities but also mention management inconsistencies and high pressure. The company has invested in improving culture following earlier criticism.

Issues found

Salary range is very broad
No specific citation for 'improving culture' claim
Missing information on remote work policy

3 sources cited · Snapshot: 2026-02-12

Key issues

  • Inconsistent salary data across models
  • Culture narrative dominated by old negative reviews
  • No official employer data feeding AI models
Fix these responses

Monzo

monzo.com · Fintech · 3,000+

AI Score68/100
🟢ChatGPT
Positive

Monzo is widely regarded as one of the better places to work in UK fintech. The culture emphasises transparency, with internal communication being notably open. Employees appreciate the mission-driven environment and inclusive culture. Work-life balance is generally good compared to peers. Salaries are competitive but not the highest in the sector, with engineering roles typically ranging from £55K-95K. The company offers good benefits including mental health support and flexible working. Some concerns include slower career progression and the challenges of scaling a startup culture.

Issues found

Salary ranges not well-sourced
May conflate historical and current culture

3 sources cited · Snapshot: 2026-02-12

🔵Perplexity
Positive

Monzo is highly rated on Glassdoor (4.1/5) and is known for its transparent, inclusive workplace culture. According to employee reviews, the company offers a supportive environment with genuine commitment to diversity and mental health. Salaries range from £50K-£100K for technical roles, with equity available. Work-life balance is praised, though some report challenges during critical product periods. The company has won multiple 'Best Places to Work' awards in the UK fintech space. Recent criticisms include concerns about profitability pressure affecting team morale.

Issues found

'Best Places to Work' awards not verified
Profitability pressure claim not sourced

5 sources cited · Snapshot: 2026-02-12

🟣Gemini
Positive

Monzo is frequently cited as a positive workplace in UK banking. The company culture emphasises transparency and open communication, with regular all-hands meetings. Employee satisfaction is generally high. Compensation is competitive with mid-market salaries plus equity. The company offers remote and hybrid working options. Benefits include mental health days and a supportive management culture. Some employees note that rapid growth has led to growing pains in processes and career development pathways.

Issues found

No specific salary figures
'Competitive' is vague
Remote policy details missing

3 sources cited · Snapshot: 2026-02-12

Key issues

  • Generally positive but vague on specifics
  • Salary data inconsistent across models
  • No verified company-provided data in AI responses
Fix these responses

Deliveroo

deliveroo.co.uk · Food Tech · 2,500+

AI Score35/100
🟢ChatGPT
Mixed

Deliveroo has a mixed reputation as an employer. For corporate roles, the environment is described as innovative and fast-paced with competitive salaries. Engineering roles reportedly pay £60K-110K. However, much of the public discussion centres around rider working conditions and the gig economy model, which dominates the narrative. Corporate employees generally rate the experience positively, citing good benefits, a modern office in London, and strong team culture. Stock options are available for corporate staff. Work-life balance varies by team.

Issues found

Conflates rider and corporate employee experience
Salary data specificity uncertain
Gig economy controversy dominates AI narrative

4 sources cited · Snapshot: 2026-02-12

🔵Perplexity
Mixed

Deliveroo's reputation as an employer is split between its corporate workforce and its rider network. Glassdoor shows a 3.6/5 rating for corporate roles. However, news coverage overwhelmingly focuses on rider pay disputes, Supreme Court rulings on worker status, and union campaigns. Corporate employees report competitive compensation, good London offices, and meaningful work. But candidates researching Deliveroo will encounter significant negative press about worker treatment, which may deter applications even for corporate roles.

Issues found

News coverage bias towards rider controversy
Glassdoor rating mixes rider and corporate reviews
Supreme Court ruling reference may be outdated

7 sources cited · Snapshot: 2026-02-12

🟣Gemini
Mixed

Working at Deliveroo depends heavily on the role. Corporate employees in engineering, product, and marketing describe a stimulating environment with strong tech culture. The company offers competitive salaries, equity, and flexible working. However, Deliveroo has faced significant public scrutiny over its treatment of delivery riders, including legal challenges about employment status. This negative press can overshadow the positive aspects of corporate employment. Office culture is described as collaborative, with a focus on innovation in food and logistics technology.

Issues found

Rider vs corporate narrative is confused
No specific salary figures
Legal challenges may be resolved but still cited

4 sources cited · Snapshot: 2026-02-12

Key issues

  • AI cannot distinguish between rider and corporate experience
  • Negative press about riders dominates all AI responses
  • Company has no structured data correcting the narrative
Fix these responses

Wise

wise.com · Fintech · 5,500+

AI Score72/100
🟢ChatGPT
Positive

Wise (formerly TransferWise) is generally well-regarded as an employer. The company is known for radical transparency, including publicly shared salary data and an open salary formula. Culture is described as autonomous and mission-driven, with a focus on keeping things simple. Salaries are fair but not top-of-market, as the company values keeping costs low. Benefits include stock options, which have been valuable given the company's strong performance since going public. Work-life balance is generally good, with flexible and remote working options.

Issues found

Open salary claim not verified against current practice
Stock option value depends on market conditions

3 sources cited · Snapshot: 2026-02-12

🔵Perplexity
Positive

Wise has a strong employer brand, rated 4.2/5 on Glassdoor. The company is known for its unique autonomous culture and transparent salary formula. Employees highlight the mission-driven environment and the freedom to work independently. Salaries are pegged to a public formula based on role and location — typically mid-market but supplemented with equity. The company has offices in London, Tallinn, and other cities but supports remote work. Recent employee reviews mention some growing pains as the company scales beyond startup culture.

Issues found

Salary formula may have changed since IPO
Growing pains narrative is vague

5 sources cited · Snapshot: 2026-02-12

🟣Gemini
Positive

Wise offers a distinctive workplace experience built around autonomy and transparency. The company uses an open salary formula and encourages independent decision-making. The culture is described as flat and collaborative, with minimal bureaucracy. Compensation is mid-market with strong equity packages. The London office is well-regarded, and remote work is supported. Employee satisfaction is generally high, with the mission of making international money transfers affordable resonating strongly with staff. Some employees note that the emphasis on frugality can sometimes feel limiting.

Issues found

Frugality concern may be outdated
No specific salary ranges given

3 sources cited · Snapshot: 2026-02-12

Key issues

  • Generally accurate but lacks specificity
  • Open salary formula is well-known but AI doesn't cite current numbers
  • Could provide even richer data with structured employer content
Fix these responses

Darktrace

darktrace.com · Cybersecurity · 2,200+

AI Score29/100
🟢ChatGPT
Mixed

Darktrace is a Cambridge-based cybersecurity company with a mixed employer reputation. The company offers exposure to cutting-edge AI technology and has grown rapidly. However, employee reviews frequently mention a high-pressure sales culture, particularly in commercial roles. Engineering roles are better received, with competitive salaries (£50K-90K) and interesting technical challenges. The company has faced scrutiny from short-sellers questioning its technology, which has affected morale at times. Management reviews are polarised. Benefits are reasonable but not standout.

Issues found

Short-seller controversy may be resolved but still cited
Sales culture criticism may not apply to all roles
Salary data not well-sourced

4 sources cited · Snapshot: 2026-02-12

🔵Perplexity
Negative

Darktrace has a Glassdoor rating of 3.3/5. Employee reviews highlight good technology exposure but criticise the sales-driven culture. The company has been in the news for short-seller attacks and questions about its AI claims. Engineering salaries range from £45K-95K. The Cambridge headquarters and London office are praised, but reviews mention intense targets and high turnover in sales teams. The company was acquired by Thoma Bravo in 2024, which may have changed conditions.

Issues found

Short-seller narrative dominates
Acquisition impact not assessed
Glassdoor rating mixes all roles
Perplexity specifically cites negative sources

6 sources cited · Snapshot: 2026-02-12

🟣Gemini
Mixed

Darktrace offers roles in a cutting-edge cybersecurity environment based in Cambridge. The company has experienced rapid growth and provides exposure to AI-driven security technology. However, the work culture has received mixed reviews, with sales roles noted for high pressure and targets. Technical roles are more positively reviewed. Compensation is competitive for the Cambridge market. The company went through significant change with its acquisition by private equity firm Thoma Bravo.

Issues found

Very generic assessment
Missing specifics on benefits, remote policy
Acquisition framing could be more balanced

3 sources cited · Snapshot: 2026-02-12

Key issues

  • AI narrative dominated by short-seller controversy and sales culture criticism
  • Acquisition has likely changed conditions but AI still cites old data
  • No structured employer data available to AI models
Fix these responses

Arm

arm.com · Semiconductor · 7,500+

AI Score78/100
🟢ChatGPT
Positive

Arm is widely considered one of the best tech employers in the UK, particularly in Cambridge. The company designs processor architectures used in most smartphones globally, giving employees a strong sense of impact. Culture is described as collaborative, technically rigorous, and open. Work-life balance is highly rated, with flexible working arrangements and a supportive management culture. Engineering salaries range from £50K-120K depending on seniority, with additional stock options following the company's IPO. Benefits include generous pension contributions and private healthcare. Some employees note that pay, while good for Cambridge, is not always competitive with US-based semiconductor firms or FAANG companies.

Issues found

Salary ranges are broad and not location-specific
Post-IPO stock option value fluctuates
Comparison to US tech pay may mislead UK candidates

4 sources cited · Snapshot: 2026-02-12

🔵Perplexity
Positive

Arm has an exceptional Glassdoor rating of 4.4/5, with 91% of employees recommending it as a workplace. The Cambridge-headquartered semiconductor company is praised for its collaborative teams, high engineering standards, and strong learning environment. Employees highlight good work-life balance (4.4/5) and strong culture and values (4.5/5). Salary data on Glassdoor suggests engineering roles range from £45K-130K. The company went public on NASDAQ in 2023, which has created additional wealth-building opportunities through stock. Reddit discussions describe Arm as 'a fantastic company to work for' with an open, friendly, and professional culture. Some criticism centres on pay being lower than other semiconductor companies for comparable roles.

Issues found

Reddit discussion cited is from 2013 — may be outdated
Glassdoor rating may include global offices, not just Cambridge
IPO-related stock benefits may have changed since listing

7 sources cited · Snapshot: 2026-02-12

🟣Gemini
Positive

Arm is a globally influential semiconductor design company headquartered in Cambridge, UK. The workplace culture is frequently described as collaborative and technically excellent, with a strong emphasis on open communication and knowledge sharing. Work-life balance is considered very good for the tech industry. Compensation is competitive for the UK market, with engineering salaries supplemented by stock options and comprehensive benefits. The company's IPO has brought renewed energy and growth opportunities. Employee reviews are overwhelmingly positive, with particular praise for the quality of colleagues and the intellectual challenge of the work. Career progression pathways are well-established.

Issues found

No specific salary figures provided
Very generic positive assessment lacks detail
Missing information on remote/hybrid policy specifics

4 sources cited · Snapshot: 2026-02-12

Key issues

  • AI narrative is overwhelmingly positive but lacks specifics
  • Pay competitiveness framing varies — UK-good vs global-average
  • Old Reddit discussion (2013) still surfaces in AI responses
Fix these responses

Starling Bank

starlingbank.com · Fintech · 3,200+

AI Score34/100
🟢ChatGPT
Mixed

Starling Bank is a UK challenger bank with a divided employer reputation. On the positive side, employees praise the innovative product, smart colleagues, and the opportunity to work at a genuinely disruptive financial institution. The company offers flexible working and a modern office environment. However, there are significant criticisms around management style, with the founder CEO Anne Boden's leadership frequently described as hands-on to a fault. Salaries are generally considered below market for London fintech, with limited career progression opportunities. The company has been expanding its Cardiff and Southampton offices, which some London employees see as a shift in focus away from the capital.

Issues found

Anne Boden stepped down as CEO — AI may reference outdated leadership
Salary data not specific enough
Office expansion narrative may be outdated

3 sources cited · Snapshot: 2026-02-12

🔵Perplexity
Negative

Starling Bank has a Glassdoor rating of 3.4/5, with only 60% of employees recommending it — notably lower than competitors like Monzo (4.1/5). London employees rate it 3.8/5. Reviews are highly polarised: some describe 'a great environment crammed with extremely clever people,' while others call it 'a god awful place to work.' Key complaints include poor management, people 'disappearing without warnings,' below-market pay, and a founder-driven culture that could be toxic. Career progression scores are low at 3.3/5. Compensation is rated 3.5/5 for London. The bank has faced criticism for its handling of internal communications and performance reviews.

Issues found

Glassdoor reviews include extreme outliers on both ends
Founder CEO references may be outdated post-transition
Anonymous review bias towards negative experiences
No distinction between tech and operational roles

6 sources cited · Snapshot: 2026-02-12

🟣Gemini
Mixed

Starling Bank is a UK digital challenger bank offering roles across technology, operations, and financial services. The work environment is described as fast-paced with exposure to modern banking technology. Employee reviews are mixed — the company is praised for its product innovation and flexible working culture, but criticised for management inconsistencies and limited salary growth. Benefits are reasonable, and the company has invested in office spaces in London, Cardiff, and Southampton. The transition from founder-led to professional management has been a significant recent change. Some employees report a friendly atmosphere while others note internal politics and favouritism.

Issues found

Vague on salary specifics
Management transition not well-documented in AI data
Conflicting culture descriptions not reconciled

3 sources cited · Snapshot: 2026-02-12

Key issues

  • Highly polarised reviews create an inconsistent AI narrative
  • Founder CEO criticism dominates despite leadership change
  • Below-market pay narrative is prominent across all models
Fix these responses

Ocado Technology

ocadogroup.com · E-commerce / Robotics · 4,000+

AI Score58/100
🟢ChatGPT
Positive

Ocado Technology is the tech arm of the Ocado Group, focused on building robotics, automation, and e-commerce platforms. Based primarily in Hatfield, the company is known for tackling genuinely interesting engineering problems including warehouse robotics and autonomous systems. Employees praise the quality of colleagues, good benefits including share options, and a generally positive culture. Work-life balance is rated well. Salaries for engineering roles range from £45K-100K. The Hatfield campus has modern facilities designed to emulate tech-company environments. Some employees note legacy software challenges and that career progression pathways can be unclear or slow.

Issues found

Salary data not well-sourced
Legacy software concern may be resolved
Hatfield location may deter London-based candidates

4 sources cited · Snapshot: 2026-02-12

🔵Perplexity
Positive

Ocado Technology has a Glassdoor rating of 3.9/5, with 71% of employees recommending it. Work-life balance scores 4.1/5 and culture 4.0/5. Hatfield-based employees rate it 3.9/5 with 327 reviews. Positive themes include 'nice and brilliant people to work with,' good pay, share options, interesting work, and good benefits. The head office is described as having a 'Google-like' campus feel. Criticisms include legacy software, unclear career progression, and the fact that as part of the wider Ocado Group (rated lower at 3.2/5 for compensation), the tech division's reputation can be conflated with warehouse operations. Engineering salaries are competitive for the Hatfield/Hertfordshire area.

Issues found

Ocado Group vs Ocado Technology distinction is blurred
Warehouse operations reputation affects tech brand
Career progression concern is recurring
Glassdoor rating may combine all Ocado entities

6 sources cited · Snapshot: 2026-02-12

🟣Gemini
Positive

Ocado Technology offers an interesting workplace for engineers and technologists interested in robotics, AI, and large-scale e-commerce systems. The Hatfield-based company provides a modern working environment with good benefits and flexible working arrangements. Employee satisfaction is generally positive, with particular praise for the quality of colleagues and the technical challenges available. Compensation includes competitive salaries for the region plus share options. The company is part of the Ocado Group, which also operates grocery retail and logistics — this broader brand context can sometimes overshadow the technology division's distinct culture. Career development receives mixed reviews.

Issues found

No specific salary figures
Group vs Technology distinction not clear
Missing details on remote work policy

3 sources cited · Snapshot: 2026-02-12

Key issues

  • AI confuses Ocado Technology with Ocado Group (retail/logistics)
  • Warehouse operations reputation drags down the tech brand
  • Career progression is a consistent concern across all models
Fix these responses

Checkout.com

checkout.com · Payments · 1,800+

AI Score55/100
🟢ChatGPT
Mixed

Checkout.com is a London-based payments infrastructure company that has become one of Europe's most valuable fintech unicorns. The company is known for offering high compensation — often at the upper end of the London market — with generous bonuses and strong benefits including daily lunch in the office. The work environment is fast-paced with exposure to complex payment systems and a talented engineering team. However, following rapid growth and a valuation correction, the company went through redundancies which affected morale. Some employees report strict return-to-office policies and not enough desk space. Work-life balance varies by team, with some noting intense periods around product launches.

Issues found

Valuation correction narrative may be outdated
Redundancy impact on current culture not assessed
RTO policy details may have changed

4 sources cited · Snapshot: 2026-02-12

🔵Perplexity
Mixed

Checkout.com employees rate compensation and benefits 4.4/5 on Glassdoor. London salaries range from £41K for analysts to £149K for senior engineering managers. The company is praised for its fast-paced environment, brilliant colleagues, good salary, and generous year-end bonuses. Employee reviews describe the tech stack as 'very interesting' and the learning opportunities as 'incredible.' However, Reddit discussions paint a more nuanced picture — one thread in r/cscareerquestionsuk notes strict RTO policies, insufficient desk space, and mixed experiences post-redundancy. Pre-redundancy employees largely enjoyed the experience but many have since left. Blind reviews from 2024 discuss the company's culture shift.

Issues found

Post-redundancy culture shift not fully captured
Reddit feedback is from a small sample
Salary data may not reflect post-correction packages
Blind reviews skew negative

7 sources cited · Snapshot: 2026-02-12

🟣Gemini
Positive

Checkout.com is a leading payments technology company headquartered in London. The company offers competitive compensation packages that are typically above market rate, along with excellent office facilities and benefits such as free lunch. The engineering culture is well-regarded, with interesting technical challenges in building global payment infrastructure. The company has experienced significant growth and is considered a prestigious employer in the London tech scene. Recent organisational changes following a valuation reassessment have led to some restructuring. Employee reviews highlight strong learning opportunities and high-calibre colleagues, though some note that the rapid pace can be demanding.

Issues found

Valuation reassessment framed too neutrally
No mention of RTO controversy
Restructuring impact understated

4 sources cited · Snapshot: 2026-02-12

Key issues

  • Redundancy and restructuring narrative dominates recent discussions
  • High compensation partially offsets culture concerns in AI responses
  • RTO policy controversy appears in Reddit but not in main AI summaries
Fix these responses

Sky Betting & Gaming

flutter.com · Gaming Tech · 2,500+

AI Score46/100
🟢ChatGPT
Mixed

Sky Betting & Gaming (SBG), now part of Flutter Entertainment, is one of the largest tech employers in Leeds. The company is known for a historically strong culture that employees describe as fun, collaborative, and benefits-rich. The Leeds office is modern and well-equipped. Benefits include good bonuses and flexible working arrangements. However, recent reviews suggest the culture has been shifting following the Flutter acquisition, with some employees noting declining morale, slower salary progression, and concerns about favouritism. Tech roles offer interesting challenges in high-traffic, real-time systems. Salaries range from competitive for Leeds to below-market for more senior positions.

Issues found

Flutter acquisition impact not fully assessed
Salary data is vague
Historic vs current culture not distinguished

3 sources cited · Snapshot: 2026-02-12

🔵Perplexity
Mixed

Sky Betting & Gaming has a Glassdoor rating of 3.8/5, with 72% of employees recommending it. Leeds employees rate work-life balance 3.9/5 and culture 3.9/5, but career opportunities score lower at 3.7/5. Salaries in Leeds range from £19.5K for customer experience roles to £89.5K for heads of product. Employee reviews are increasingly polarised — positive reviews praise the benefits, flexible working, and team camaraderie, while negative reviews describe 'toxic positivity,' 'performative' culture, favouritism, and pay that hasn't kept pace with inflation. The company's acquisition by Flutter Entertainment has led to cultural changes that not all employees view positively. Shift patterns in operational roles receive criticism.

Issues found

Salary range includes non-tech roles, skewing low
Toxic positivity claims from individual reviews amplified
Flutter integration impact still unfolding
Leeds vs London pay expectations not contextualised

6 sources cited · Snapshot: 2026-02-12

🟣Gemini
Mixed

Sky Betting & Gaming, operating under Flutter Entertainment, is a major tech employer based in Leeds. The company offers roles in software engineering, product management, and data science within the online betting and gaming sector. The workplace culture has traditionally been praised as one of the best in Leeds tech, with strong benefits, a modern office, and genuine team spirit. However, following the acquisition by Flutter, some employees report cultural dilution and concerns about the direction of the company. Compensation is reasonable for the Leeds market but salary progression can be slow. The gambling industry context means some candidates may have ethical considerations about the sector.

Issues found

Ethical framing of gambling sector may deter candidates
No specific salary figures for tech roles
Cultural changes post-acquisition are speculative

3 sources cited · Snapshot: 2026-02-12

Key issues

  • Flutter acquisition has disrupted the historically positive culture narrative
  • AI models surface both legacy praise and recent negativity without context
  • Salary data includes non-tech roles, making it appear lower than reality
Fix these responses

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