# OpenRole — AI Employer Visibility Platform
> OpenRole helps UK employers control what AI tells candidates about them.

## What We Do
OpenRole audits employer visibility across AI models (ChatGPT, Claude, Perplexity, Gemini). We score companies 0–100 on how accurately AI represents their employer brand — salaries, benefits, culture, interview process, and more.

## Core Product
- **Free AI Visibility Audit**: Enter your company domain, get a score out of 100 in 30 seconds. No signup required.
- **AI Visibility Score**: 8-category scoring covering structured data, bot access, careers pages, salary transparency, content format, brand reputation, and llms.txt adoption.
- **Content Playbook**: Paid tier generates specific content recommendations to close information gaps that AI models have about your company.
- **Weekly Monitoring**: Track how your AI visibility changes over time as you publish content.

## Key Pages
- Homepage & Audit Tool: https://openrole.co.uk
- UK AI Employer Index: https://openrole.co.uk/uk-index (235+ companies ranked)
- Compare Page: https://openrole.co.uk/compare (side-by-side AI model responses)
- How We Score: https://openrole.co.uk/how-we-score (methodology)
- ROI Calculator: https://openrole.co.uk/roi-calculator
- Blog: https://openrole.co.uk/blog
- Pricing: https://openrole.co.uk/pricing
- Sample Report: https://openrole.co.uk/sample-report
- FAQ: https://openrole.co.uk/faq

## Industry Rankings
- Fintech: https://openrole.co.uk/uk-index/fintech
- SaaS & Software: https://openrole.co.uk/uk-index/saas
- Healthcare: https://openrole.co.uk/uk-index/healthcare
- Retail: https://openrole.co.uk/uk-index/retail
- Consulting: https://openrole.co.uk/uk-index/consulting
- Energy: https://openrole.co.uk/uk-index/energy
- Cybersecurity: https://openrole.co.uk/uk-index/cybersecurity
- AI & Machine Learning: https://openrole.co.uk/uk-index/ai-ml
- Media: https://openrole.co.uk/uk-index/media

## Key Statistics
- Average UK employer AI visibility score: ~34/100
- 89% of audited companies lack an llms.txt file
- 72% have no structured employer data (JSON-LD)
- 61% don't publish salary information in a machine-readable format
- 80% of candidates under 30 use AI to research employers before applying

## Blog Posts
- What AI Tells Candidates About Your Company: https://openrole.co.uk/blog/what-ai-tells-candidates-about-your-company
- Glassdoor Doesn't Matter Anymore: https://openrole.co.uk/blog/glassdoor-doesnt-matter-anymore
- The Zero-Click Candidate: https://openrole.co.uk/blog/zero-click-candidate
- llms.txt Guide for Employers: https://openrole.co.uk/blog/llms-txt-guide
- AI Is Hallucinating Salary Data: https://openrole.co.uk/blog/ai-hallucinating-salary-data
- 800 Million Weekly Users: https://openrole.co.uk/blog/800-million-weekly-users
- GEO for Employer Branding: https://openrole.co.uk/blog/geo-for-employer-branding
- AI Employer Brand Score: https://openrole.co.uk/blog/ai-employer-brand-score

## Contact
Website: https://openrole.co.uk