Score breakdown
How Bhf performs across 6 visibility categories
Salary Transparency
10/12Salary information is visible and machine-readable on job listings.
Careers Page
20/17A comprehensive careers page was found with sufficient content for AI.
Structured Data (JSON-LD)
20/28Machine-readable organisation data is present on the website.
Brand Reputation & Presence
0/17No employer review data found online — AI has nothing to reference about your workplace.
AI Crawler Access
16/17Some AI crawlers are blocked — not all models can see this site.
Content Format
10/9Content uses structured formats AI prefers — FAQ patterns, semantic headings, and answer-first structure.
How Bhf compares
Compared against all audited UK employers
Bhf
This company
UK Average
Across all audited employers
What candidates see when they ask AI
When a candidate asks “What’s it like to work at Bhf?” — this is what AI models tell them
ChatGPT
Based on available data, Bhf offers competitive salaries...
Google AI
I found limited employer information about Bhf...
Perplexity
According to their careers page, Bhf offers...
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This report is based on publicly available data from bhf.org.uk. Scores are calculated using the OpenRole AI Visibility methodology. Last updated 23 February 2026.
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