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AI Employer Brand Report

Greenfield Technologies

greenfieldtech.co.uk · SaaS / B2B Tech · 180 employees · Manchester, UK

Report generated 23 February 2026 · 4 AI models queried · 8 categories analysed

/100

+6 ptsfrom last month

Industry average: 41/100

Executive Summary

Greenfield Technologies has significant information gaps across all four AI models. When candidates ask AI about salary, benefits, interview process, or remote policy, AI is either guessing based on industry averages or citing 18-month-old Glassdoor reviews. Your competitors in the Manchester SaaS market — particularly Beacon Digital (67/100) — have filled these gaps and are being accurately represented. The result: candidates comparing you with competitors are getting a far better picture of Beacon Digital than of you, despite your reportedly stronger benefits package.

The fix is straightforward. Five content actions, totalling ~3 hours of work, would address 80% of your information gaps. The highest priority: publish salary bands on your careers page. This is your single biggest gap — and the question candidates ask AI most often.

Score Breakdown

How Greenfield Technologies performs across 8 employer brand categories.

Salary Transparency

2/20

Benefits & Perks

4/15

Interview Process

1/15

Culture & Values

9/15

Remote/Hybrid Policy

3/10

Tech Stack

6/10

Career Growth

5/10

Employer Reputation

4/5

What AI Actually Says About Greenfield Technologies

Real responses from 4 AI models when asked common candidate questions.

ChatGPT·Salary

Inaccurate

“What is the salary for a Senior Engineer at Greenfield Technologies?”

Based on available data, a Senior Software Engineer at Greenfield Technologies likely earns between £55,000–£70,000 per year. However, I should note that I don't have verified salary data directly from the company. This estimate is based on: • Glassdoor salary estimates for similar Manchester-based SaaS companies • Average UK senior engineering salaries from Indeed (£62,500 median) • The company's size (~180 employees) and Series B stage I'd recommend checking directly with Greenfield Technologies or reviewing salary data on Glassdoor for more accurate figures.

glassdoor.co.ukindeed.compayscale.com

Gap identified: Actual senior engineer salary is £75,000–£90,000. AI is underestimating by £15K–£20K because Greenfield hasn't published salary bands anywhere.

Perplexity·Interview

Partially Correct

“How do I prepare for an interview at Greenfield Technologies?”

Here's what I found about interviewing at Greenfield Technologies: The interview process appears to involve multiple stages, though specific details from the company are limited. Based on Glassdoor reviews and candidate experiences shared online: 1. **Initial phone screen** with a recruiter (15–20 minutes) 2. **Technical assessment** — likely a take-home coding challenge 3. **On-site/video interview** with the engineering team 4. **Final round** with a senior leader Candidates have noted the process can take 3–4 weeks. One Glassdoor review from 2024 mentioned: "The interview was straightforward but I wish I'd known more about their values beforehand." **Tips:** Research their product and be prepared to discuss scalable SaaS architecture. They use React and Python based on their job listings.

glassdoor.co.ukreddit.com/r/cscareerquestionslinkedin.com

Gap identified: Process has changed — now 3 stages, not 4. Take-home was replaced with a pair programming session in 2025. Candidates are preparing for the wrong format.

Claude·Benefits

Missing Data

“What benefits does Greenfield Technologies offer?”

I don't have detailed information about Greenfield Technologies' specific benefits package. Based on what's typically offered by UK SaaS companies of similar size: **Likely benefits may include:** • 25 days annual leave + bank holidays • Pension contributions (likely the statutory minimum of 3%) • Some form of health coverage or cashback plan • Flexible/hybrid working arrangements However, I cannot confirm these specifics for Greenfield Technologies as their careers page doesn't list a detailed benefits breakdown, and I haven't found this information in public sources. I'd recommend visiting their careers page or reaching out to their recruitment team for accurate benefits information.

greenfieldtech.co.uk/careers

Gap identified: AI is guessing entirely. Greenfield actually offers 30 days leave, private medical for families, 6% pension match, £2K learning budget, and equity. None of this is published anywhere AI can find it.

Gemini·Culture

Partially Correct

“What is the work culture like at Greenfield Technologies?”

Greenfield Technologies appears to have a positive but evolving work culture. Based on employee reviews and public information: **Pros mentioned:** • "Interesting technical challenges" — several reviewers highlight the engineering-first culture • Collaborative team environment with regular hackathons • Good work-life balance relative to other startups • "Management actually listens" — mentioned in 2 recent Glassdoor reviews **Cons mentioned:** • Growing pains as the company scales past 150 people • Some processes still being formalised • "Career paths aren't always clear" — a recurring theme Their Glassdoor rating is 3.8/5 from 47 reviews, which is above average for a company of their size. Note: These insights are based on third-party reviews and may not fully represent the current culture.

glassdoor.co.uklinkedin.comreddit.com

Gap identified: The Glassdoor data is mostly accurate but 18 months old. Greenfield launched a career framework in Q3 2025 — the 'career paths unclear' criticism is outdated. AI is presenting stale reviews as current fact.

Competitor Benchmarking

How Greenfield Technologies compares to similar employers in AI visibility.

CompanyScoreSalaryBenefitsInterviewCulture

Beacon Digital67

Cloudsmith UK52

Greenfield Technologies(You)34

NorthStack29

Key insight: Beacon Digital scores 67/100 — nearly double your score. The difference isn't brand spend or Glassdoor reviews. They've published a salary framework, benefits page, and interview guide on their careers site. That's it. AI now cites their content directly instead of guessing.

Content Playbook

Prioritised actions to close your information gaps. Start with #1 — it has the highest impact.

Publish salary bands on your careers page

Salary Transparency

Add a salary range to each live role on your careers page. Format: "Senior Engineer: £75,000–£90,000 base + equity". This is the single highest-impact action — salary is the most-asked question across all AI models.

Effort: 30 minutesHigh — addresses your biggest information gapTemplate included

Create a dedicated benefits page

Benefits & Perks

A standalone page at /careers/benefits listing your full package: 30 days leave, private medical, 6% pension match, £2K learning budget, equity. Use headers and bullet points — AI parses structured content more reliably.

Effort: 1 hourHigh — AI is currently guessing your benefitsTemplate included

Publish your interview process

Interview Process

Create an "Our Interview Process" page or section. Detail the 3 stages, expected timeline (2 weeks), and what to prepare. This directly improves candidate experience AND gives AI accurate information to cite.

Effort: 45 minutesHigh — candidates are preparing for the wrong formatTemplate included

Add a clear remote work policy statement

Remote/Hybrid Policy

One paragraph on your careers page: "We're hybrid with 2 days/week in our Manchester office. Engineering teams have flexibility on which days. Fully remote considered for senior roles." Be specific.

Effort: 15 minutesMedium — common candidate question, easy win

Update your Glassdoor company response

Culture & Values

Respond to the 3 most recent Glassdoor reviews (good and bad). Mention the career framework launched in Q3 2025. This signals to AI that leadership is engaged and data is current.

Effort: 30 minutesMedium — refreshes stale third-party data

Weekly Monitoring

Paid plans include a Monday Report delivered to your inbox every week.

Monday Report — 17 Feb 2026

Greenfield Technologies · Week 3 of monitoring

+6 points this week

Score

34 ↑6

Gaps Closed

1 of 5

AI Citations

2 new

This Week's Win

Perplexity is now citing your careers page for culture queries. This happened after you published the updated values page last week.

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