FAQ
Questions about AI employer visibility
Deep-dive answers, not one-liners. Click through for the full explanation with examples and evidence.
Understanding AI Visibility
What is AI visibility and why should employers care?
800M people use ChatGPT weekly. When candidates ask AI about your company, the answer shapes their perception — often with wrong information. AI visibility is whether you control that narrative or not.
What do AI models actually say about employers?
We tested 6 AI models on hundreds of companies. They hallucinate salaries, invent benefits, use outdated policies, and cite Reddit threads as sources. See real examples.
Which AI models matter for employer brand?
ChatGPT (800M users), Google AI Overviews (built into search), Meta AI (1B users in WhatsApp/Instagram), Perplexity, Copilot, and Claude. Each reaches different candidate demographics.
How OpenRole Works
How does the AI Visibility Score work?
Your score (0-100) measures how accurately AI can represent your company. We check 6 dimensions: structured data (JSON-LD), bot access, careers page, brand reputation, salary transparency, and content format.
Does llms.txt help with AI visibility?
Research shows llms.txt has zero measurable impact on AI citations. Senthor analysed 10M+ AI requests and found 0 major bots reading it. Structured data (JSON-LD) is what actually works — proven to boost AI visibility by 30–40%.
What does the OpenRole pixel do?
A lightweight script on your careers page that makes your employer data available to AI crawlers — even if your ATS normally blocks them. Open-source, SRI-verified, GDPR compliant.
How often is AI monitoring updated?
Free audits are point-in-time snapshots. Paid plans include weekly monitoring with a Monday email report showing what changed, your score trend, and specific recommendations.
Security & Privacy
Is the pixel safe to install? What data does it collect?
The pixel collects zero personal data. It serves structured employer facts (company info, job listings, benefits) to AI crawlers. Open-source, SRI-verified, SOC 2 aligned infrastructure.
How does OpenRole handle our company data?
All data encrypted at rest and in transit. EU-hosted infrastructure. GDPR compliant. We only process publicly available website data — nothing behind authentication, nothing private.
Pricing & Plans
What's included in the free audit vs paid plans?
The free audit gives you a full AI Visibility Score with 6 checks. Paid plans add per-LLM response monitoring, weekly reports, hallucination alerts, and tools to fix what's wrong.
Which plan is right for my company?
Starter (1-50 employees, 3 LLMs), Growth (51-500, 4 LLMs + weekly reports), Scale (500+, 6 LLMs + competitor benchmarking). Most companies start with Growth.
Still have questions?
Run a free audit to see exactly what AI says about your company, or get in touch.