🇬🇧 UK AI Visibility Report
Direct Line Group
🇬🇧 United Kingdomdirectlinegroup.co.ukLast checked 11 June 2026
Direct Line Group has low AI visibility. AI models are likely guessing or hallucinating when candidates ask about this employer.
1/6
Checks passed
Top 91%
Of UK employers
-59
vs UK average
8out of 100
Score breakdown
How Direct Line Group performs across 6 visibility categories
Salary Transparency
0/10No machine-readable salary data found — AI will guess or refuse to answer salary questions.
Careers Page
0/20No careers page found — AI has very little employer brand information.
How Direct Line Group compares
Compared against all audited UK employers
Direct Line Group
This company
UK Average
Across all audited employers
59 points below average
Better than 9% of UK employers
5 areas need attention
Score History
Direct Line Group's AI visibility over time
+8 pointssince 23 Feb
3 data points · Updated with each audit
What candidates see when they ask AI
When a candidate asks “What’s it like to work at Direct Line Group?” — this is what AI models tell them
ChatGPT
I don't have specific salary information for Direct Line Group. Based on industry averages...
Google AI
Direct Line Group has a presence on employer review platforms...
Perplexity
There's limited public information about working at Direct Line Group...
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This report is based on publicly available data from directlinegroup.co.uk. Scores are calculated using the OpenRole AI Visibility methodology. Last updated 11 June 2026.
This profile was generated automatically by OpenRole using publicly available data and AI analysis. It has not been created, endorsed, or verified by Direct Line Group. Scores represent OpenRole's assessment and do not constitute statements of fact. AI-generated responses are provided by third-party AI services and may contain inaccuracies. Terms · Privacy · Report an issue
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