Score breakdown
How DWP performs across 6 visibility categories
Salary Transparency
0/12No machine-readable salary data found — AI will guess or refuse to answer salary questions.
Careers Page
17/17A comprehensive careers page was found with sufficient content for AI.
Structured Data (JSON-LD)
7/28Machine-readable organisation data is present on the website.
Brand Reputation & Presence
0/17No employer review data found online — AI has nothing to reference about your workplace.
AI Crawler Access
0/17AI crawlers are blocked or no robots.txt found — most AI models can't read this site.
Content Format
6/9Some content structure detected, but adding FAQ schema, tables, and better heading hierarchy would improve AI citation.
How DWP compares
Compared against all audited UK employers
DWP
This company
UK Average
Across all audited employers
What candidates see when they ask AI
When a candidate asks “What’s it like to work at DWP?” — this is what AI models tell them
ChatGPT
I don't have specific salary information for DWP. Based on industry averages...
Google AI
I found limited employer information about DWP...
Perplexity
According to their careers page, DWP offers...
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This report is based on publicly available data from dwp.gov.uk. Scores are calculated using the OpenRole AI Visibility methodology. Last updated 23 February 2026.
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