OpenRole
UK Index/Dyson

AI Visibility Report

Dyson

dyson.comLast checked 23 February 2026

Dyson has partial AI visibility. Some information is available to AI, but there are gaps that could lead to inaccurate or incomplete answers.

3/6

Checks passed

Top 23%

Of UK employers

+10

vs UK average

ShareLinkedInPost
56out of 100
Needs work

Score breakdown

How Dyson performs across 6 visibility categories

How we score →

Salary Transparency

0/12

No machine-readable salary data found — AI will guess or refuse to answer salary questions.

Careers Page

17/17

A comprehensive careers page was found with sufficient content for AI.

Structured Data (JSON-LD)

16/28

Machine-readable organisation data is present on the website.

Brand Reputation & Presence

0/17

No employer review data found online — AI has nothing to reference about your workplace.

AI Crawler Access

17/17

AI crawlers are allowed to read this website.

Content Format

6/9

Some content structure detected, but adding FAQ schema, tables, and better heading hierarchy would improve AI citation.

How Dyson compares

Compared against all audited UK employers

Dyson

This company

56

UK Average

Across all audited employers

46
10 points above average
Better than 77% of UK employers
1 area needs attention

What candidates see when they ask AI

When a candidate asks “What’s it like to work at Dyson?” — this is what AI models tell them

ChatGPT

ChatGPT

I don't have specific salary information for Dyson. Based on industry averages...

Google AI

Google AI

I found limited employer information about Dyson...

Perplexity

Perplexity

According to their careers page, Dyson offers...

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This report is based on publicly available data from dyson.com. Scores are calculated using the OpenRole AI Visibility methodology. Last updated 23 February 2026.

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