🇬🇧 UK AI Visibility Report
Iceland
🇬🇧 United Kingdomiceland.co.ukLast checked 13 April 2026
Iceland has partial AI visibility. Some information is available to AI, but there are gaps that could lead to inaccurate or incomplete answers.
4/6
Checks passed
Top 36%
Of UK employers
+12
vs UK average
57out of 100
Score breakdown
How Iceland performs across 6 visibility categories
Salary Transparency
0/10No machine-readable salary data found — AI will guess or refuse to answer salary questions.
Careers Page
20/20A comprehensive careers page was found with sufficient content for AI.
How Iceland compares
Compared against all audited UK employers
Iceland
This company
UK Average
Across all audited employers
12 points above average
Better than 64% of UK employers
Score History
Iceland's AI visibility over time
+8 pointssince 23 Feb
Trend data building — each audit adds a data point
What candidates see when they ask AI
When a candidate asks “What’s it like to work at Iceland?” — this is what AI models tell them
ChatGPT
I don't have specific salary information for Iceland. Based on industry averages...
Google AI
Iceland has a presence on employer review platforms...
Perplexity
According to their careers page, Iceland offers...
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This report is based on publicly available data from iceland.co.uk. Scores are calculated using the OpenRole AI Visibility methodology. Last updated 13 April 2026.
This profile was generated automatically by OpenRole using publicly available data and AI analysis. It has not been created, endorsed, or verified by Iceland. Scores represent OpenRole's assessment and do not constitute statements of fact. AI-generated responses are provided by third-party AI services and may contain inaccuracies. Terms · Privacy · Report an issue
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