🇬🇧 UK AI Visibility Report
Shop Direct
🇬🇧 United Kingdomshopdirect.comLast checked 11 June 2026
Shop Direct has low AI visibility. AI models are likely guessing or hallucinating when candidates ask about this employer.
1/6
Checks passed
Top 91%
Of UK employers
-37
vs UK average
8out of 100
Score breakdown
How Shop Direct performs across 6 visibility categories
Salary Transparency
0/10No machine-readable salary data found — AI will guess or refuse to answer salary questions.
Careers Page
0/20No careers page found — AI has very little employer brand information.
How Shop Direct compares
Compared against all audited UK employers
Shop Direct
This company
UK Average
Across all audited employers
37 points below average
Better than 9% of UK employers
4 areas need attention
Score History
Shop Direct's AI visibility over time
+8 pointssince 23 Feb
Trend data building — each audit adds a data point
What candidates see when they ask AI
When a candidate asks “What’s it like to work at Shop Direct?” — this is what AI models tell them
ChatGPT
I don't have specific salary information for Shop Direct. Based on industry averages...
Google AI
Shop Direct has a presence on employer review platforms...
Perplexity
There's limited public information about working at Shop Direct...
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This report is based on publicly available data from shopdirect.com. Scores are calculated using the OpenRole AI Visibility methodology. Last updated 11 June 2026.
This profile was generated automatically by OpenRole using publicly available data and AI analysis. It has not been created, endorsed, or verified by Shop Direct. Scores represent OpenRole's assessment and do not constitute statements of fact. AI-generated responses are provided by third-party AI services and may contain inaccuracies. Terms · Privacy · Report an issue
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