🇬🇧 UK AI Visibility Report
Whsmith
🇬🇧 United Kingdomwhsmith.co.ukLast checked 28 March 2026
Whsmith has low AI visibility. AI models are likely guessing or hallucinating when candidates ask about this employer.
0/6
Checks passed
Top 100%
Of UK employers
-45
vs UK average
0out of 100
Score breakdown
How Whsmith performs across 6 visibility categories
Salary Transparency
0/10No machine-readable salary data found — AI will guess or refuse to answer salary questions.
Careers Page
0/20No careers page found — AI has very little employer brand information.
How Whsmith compares
Compared against all audited UK employers
Whsmith
This company
UK Average
Across all audited employers
45 points below average
Better than 0% of UK employers
5 areas need attention
What candidates see when they ask AI
When a candidate asks “What’s it like to work at Whsmith?” — this is what AI models tell them
ChatGPT
I don't have specific salary information for Whsmith. Based on industry averages...
Google AI
I found limited employer information about Whsmith...
Perplexity
There's limited public information about working at Whsmith...
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This report is based on publicly available data from whsmith.co.uk. Scores are calculated using the OpenRole AI Visibility methodology. Last updated 28 March 2026.
This profile was generated automatically by OpenRole using publicly available data and AI analysis. It has not been created, endorsed, or verified by Whsmith. Scores represent OpenRole's assessment and do not constitute statements of fact. AI-generated responses are provided by third-party AI services and may contain inaccuracies. Terms · Privacy · Report an issue
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