Quotable statistics
UK Employer AI Visibility — Key Statistics
Each figure below is computed directly from 991 automated audits of UK employer websites. Statistics update hourly as new audits are completed.
Statistics
OpenRole has audited 991 UK employers for AI visibility.
Each audit checks salary data visibility, JSON-LD structured data, llms.txt presence, AI crawler access, and careers page quality.
The average AI visibility score across audited UK employers is 59/100.
Scores range from 0 (completely invisible to AI) to 100 (fully machine-readable). The majority of employers score below 50.
51% of audited UK employers have no salary data visible to AI assistants.
When a candidate asks ChatGPT or Perplexity about salaries at these companies, the AI has no factual data to draw on — it either guesses from industry averages or declines to answer.
79% of audited UK employers have not published an llms.txt file.
llms.txt is a machine-readable file that tells AI assistants what a company does, its key facts, and how to accurately describe it to candidates. Without it, AI models rely on scraped content and third-party sources.
31% of audited UK employers have no structured data (JSON-LD) on their website.
JSON-LD Organisation schema tells search engines and AI crawlers the company's name, location, and key facts in a machine-readable format. Without it, AI must infer basic company information from unstructured text.
0% of audited UK employers score below 40/100 — classified as having low AI visibility.
A score below 40 means AI models are likely hallucinating or refusing to answer when candidates ask about that employer.
Only 17% of audited UK employers score 70 or above — the threshold for strong AI visibility.
A score of 70+ indicates that AI models can accurately describe the employer to candidates using verified, structured data.
Only 34% of audited UK employers publish both salary data and structured organisation data.
Combining salary transparency with JSON-LD is the minimum baseline for an AI assistant to give a candidate an accurate picture of compensation and company identity.
Only 7% of audited UK employers have salary data, structured data, and an llms.txt file.
These three signals together represent the minimum viable AI-readable employer record. The overwhelming majority of UK employers are missing at least one.
Cite this data
These statistics may be reproduced freely with attribution to OpenRole. Suggested citation:
OpenRole UK AI Employer Index (2026). UK Employer AI Visibility Statistics. Retrieved from https://openrole.co.uk/employers/statistics
Methodology
All statistics are computed from automated audits run by OpenRole. Each audit checks: salary data visibility on job listings and careers pages; JSON-LD structured data (Organisation schema) on the company website; llms.txt presence at the root domain; robots.txt AI crawler permissions; and careers page content quality. Scores are calculated using the OpenRole AI Visibility methodology. Audits are de-duplicated by company domain, retaining the most recent score. Data covers UK-headquartered or UK-operating employers only. View the full index.
Statistics last updated . Figures are recomputed hourly from live audit data.