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OpenRole

πŸ‡¬πŸ‡§ UK AI Visibility Report

BP

πŸ‡¬πŸ‡§ United Kingdom
bp.comLast checked 22 February 2026

BP has low AI visibility. AI models are likely guessing or hallucinating when candidates ask about this employer.

2/6

Checks passed

Top 66%

Of UK employers

-11

vs UK average

35out of 100
Poor

Score breakdown

How BP performs across 6 visibility categories

How we score β†’

Salary Transparency

0/10

No machine-readable salary data found β€” AI will guess or refuse to answer salary questions.

Careers Page

17/20

A comprehensive careers page was found with sufficient content for AI.

Structured Data (JSON-LD)

0/20

No JSON-LD schema markup found β€” AI has to guess basic company details.

Brand Reputation & Presence

12/15

Employer review and reputation data is available for AI to reference.

AI Crawler Access

0/20

AI crawlers are blocked or no robots.txt found β€” most AI models can't read this site.

Content Format

6/15

Some content structure detected, but adding FAQ schema, tables, and better heading hierarchy would improve AI citation.

How BP compares

Compared against all audited UK employers

BP

This company

35

UK Average

Across all audited employers

46
11 points below average
Better than 34% of UK employers
2 areas need attention

What candidates see when they ask AI

When a candidate asks β€œWhat’s it like to work at BP?” β€” this is what AI models tell them

ChatGPT

ChatGPT

I don't have specific salary information for BP. Based on industry averages...

Google AI

Google AI

BP has a presence on employer review platforms...

Perplexity

Perplexity

According to their careers page, BP offers...

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This report is based on publicly available data from bp.com. Scores are calculated using the OpenRole AI Visibility methodology. Last updated 22 February 2026.

This profile was generated automatically by OpenRole using publicly available data and AI analysis. It has not been created, endorsed, or verified by BP. Scores represent OpenRole's assessment and do not constitute statements of fact. AI-generated responses are provided by third-party AI services and may contain inaccuracies. Terms Β· Privacy Β· Report an issue

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