Score breakdown
How Dunelm performs across 6 visibility categories
Salary Transparency
0/12No machine-readable salary data found — AI will guess or refuse to answer salary questions.
Careers Page
0/17No careers page found — AI has very little employer brand information.
Structured Data (JSON-LD)
12/28Machine-readable organisation data is present on the website.
Brand Reputation & Presence
0/17No employer review data found online — AI has nothing to reference about your workplace.
AI Crawler Access
20/17AI crawlers are allowed to read this website.
Content Format
0/9No structured content format found — adding FAQ schema, semantic headings, and tables would help AI cite your content.
How Dunelm compares
Compared against all audited UK employers
Dunelm
This company
UK Average
Across all audited employers
What candidates see when they ask AI
When a candidate asks “What’s it like to work at Dunelm?” — this is what AI models tell them
ChatGPT
I don't have specific salary information for Dunelm. Based on industry averages...
Google AI
I found limited employer information about Dunelm...
Perplexity
There's limited public information about working at Dunelm...
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This report is based on publicly available data from dunelm.com. Scores are calculated using the OpenRole AI Visibility methodology. Last updated 23 February 2026.
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