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OpenRole
UK Index/Wilko

πŸ‡¬πŸ‡§ UK AI Visibility Report

Wilko

πŸ‡¬πŸ‡§ United Kingdom
wilko.comLast checked 23 February 2026

Wilko has low AI visibility. AI models are likely guessing or hallucinating when candidates ask about this employer.

1/6

Checks passed

Top 77%

Of UK employers

-38

vs UK average

20out of 100
Poor

Score breakdown

How Wilko performs across 6 visibility categories

How we score β†’

Salary Transparency

0/10

No machine-readable salary data found β€” AI will guess or refuse to answer salary questions.

Careers Page

0/20

No careers page found β€” AI has very little employer brand information.

Structured Data (JSON-LD)

0/20

No JSON-LD schema markup found β€” AI has to guess basic company details.

Brand Reputation & Presence

0/15

No employer review data found online β€” AI has nothing to reference about your workplace.

AI Crawler Access

20/20

AI crawlers are allowed to read this website.

Content Format

0/15

No structured content format found β€” adding FAQ schema, semantic headings, and tables would help AI cite your content.

How Wilko compares

Compared against all audited UK employers

Wilko

This company

20

UK Average

Across all audited employers

58
38 points below average
Better than 23% of UK employers
4 areas need attention

What candidates see when they ask AI

When a candidate asks β€œWhat’s it like to work at Wilko?” β€” this is what AI models tell them

ChatGPT

ChatGPT

I don't have specific salary information for Wilko. Based on industry averages...

Google AI

Google AI

I found limited employer information about Wilko...

Perplexity

Perplexity

There's limited public information about working at Wilko...

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This report is based on publicly available data from wilko.com. Scores are calculated using the OpenRole AI Visibility methodology. Last updated 23 February 2026.

This profile was generated automatically by OpenRole using publicly available data and AI analysis. It has not been created, endorsed, or verified by Wilko. Scores represent OpenRole's assessment and do not constitute statements of fact. AI-generated responses are provided by third-party AI services and may contain inaccuracies. Terms Β· Privacy Β· Report an issue

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